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Restaurant owner apologizes after Facebook promo is called racist

Restaurant owner apologizes after Facebook promo is called racist news Blackface Pizza Promo

(Screen capture)

A Boise restaurant owner recently found himself in hot water over a Facebook video promoting his menu.

Brad Breakell is known for posting videos to Facebook promoting the pizza, salad, and chicken that can be found at his Pizzalchik restaurant. In each video, he comes up with a different, eye-catching character, but the character of Jacklyn Jaws caught attention for all the wrong reasons.

The “talking shark” character was supposed to be a reference to Discovery Center’s shark exhibit, but Breakell had painted his face black, and that was what brought down calls of blackface against the restaurant owner, who claimed that he had painted his face in order to blend in with the mouth of the shark.

— Amber Rose posts bottomless Slut Walk promo, internet goes insane — 

“There was no intent of being blackface,” Breakell said. “People said ‘Do you know what blackface is?’ Of course I know what blackface is but because I’m so not that way it didn’t even cross my mind.”

He has since taken down the video and issued an apology.

“This is about peace, music, love and pizza. That’s what this place is built on,” Breakell said.

Breakell also said that his family and his restaurant have been under fire since the video.

“My children have taken harassing phone calls,” Breakell said. “People have been phoning and ordering hundreds and hundreds of dollars of pizza with no intent to pick any of this stuff up.”

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