By Lee Eric Smith,

NBA free agency doesn’t start until Friday, July 1. But much like their efforts to retain Marc Gasol last summer, the Memphis Grizzlies have rolled out a video tribute/recruitment pitch to keep Mike Conley in Memphis.

“Mike Conley: Our Conductor” was released at 11:11 a.m. (Conley wears No. 11) on Monday, and features pop star/minority owner Justin Timberlake along with Marc Gasol, Zach Randolph and Tony Allen. Directed by Memphis’ own Craig Brewer, you’ll also see an orchestra on the basketball court as well as ballet dancers and Grizz Line, the team’s in-game drum corps.

If it sounds weird, it’s not. Take a peek: