Pandemic and Beyond– a free and upcoming one-hour webinar on nonprofit publicity strategies – is designed to acknowledge the global public health emergency and help nonprofits chart a course to an afterlife.
“We’re all trying to get the right messages to the right people, and nonprofits are facing pressures,” said Marvin Stockwell, director of media relations at St. Jude Children’s Research Hospital and the class instructor for Pandemic and Beyond.
“I’ll cover evergreen publicity tactics people can use anytime, but I wanted to be responsive to what’s going on.”
What’s going on involves shutdown or severely-curtailed businesses and staggering out-of-work numbers. Many nonprofits find themselves in the same place as many businesses – sandwiched between concerns for their employees and customers and the very real threat of business collapse.
Momentum, a resource and professional development hub for nonprofits, typically provides in-person publicity classes that are fee-based. Due to the COVID-19 challenges non-profits face, the courses are now offered free of charge. This month, two will be offered: May 19 at 9 a.m. and at noon on May 26.
Stockwell said each session will focus on a different topic, with some issues likely discussed in both.
“I’ll keep the class lean on lecture so there’s plenty of time to answer questions and talk through current challenges people are facing,” Stockwell said. “In the week between our two sessions, the context of the pandemic will change, and being attuned to the current context is so important to communicating effectively.”
Civic groups, clubs and congregational groups can benefit from the sessions, Stockwell said.
Participants will learn to use the news media, social/digital media, grassroots marketing, effective branding and other resources. In addition to the class instruction, participants also will receive a starter media database of local journalists, as well as advice on how to approach reporters in top-tier trade media outlets.
(To sign up or for more information on these classes or other Momentum Nonprofit Partner offerings, visit momemtumnonprofitpartners.org.)