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Wednesday, May 29, 2024

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SisterReach’s Memphis Soul Music Festival reset for 2021; shifting funds to help needy families

The Memphis Soul Music Festival (MSMF) is postponing its inaugural fundraising event planned for June 13 at Shelby Farms, due to the COVID-19 pandemic and to adhere to social distancing mandates.

Cherisse Scott

MSMF Founder and CEO of SisterReach, Cherisse Scott, has decided to take part of the funding earmarked for national recording artists’ compensation and use it to partner with churches and organizations to support the practical needs of Memphis families.

Churches and organizations can apply on the SisterReach website (www.sisterreach.org) April 8–15. The nonprofit announced the funding via live video.

“Like so many others who planned large-scale public events this year, we come to this conclusion with heavy hearts. But the threat of COVID-19 transmission is a truth we cannot ignore and that makes this festival, as planned, impossible and dangerous. Such plans are neither realistic nor safe for our participants or our artists,” said Scott.

“Nevertheless, we have an amazing opportunity to use our resources to help support some of the immediate needs Memphians have like housing, food, and utility funding assistance. Many of our local churches have been doing this work already. We intend to add some of our resources to these sustained efforts and help expand their capacity.”

SisterReach will relaunch the festival in 2021. Participants can request a refund on their Eventbrite site.

Founded October 2011, SisterReach is a Memphis-based, grassroots 501c3 non-profit “supporting the reproductive autonomy of women and teens of color, poor and rural women, LGBTQIA+ people and their families through the framework of Reproductive Justice.”

Memphis Soul Music Festival was created as a signature fundraiser for the organization.

And…tune in to this:

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