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Need to remove racial bias in hiring for tech jobs? There’s an app for that

By Sherrell Dorsey, The Root

The excuse that top tech companies and large firms can’t find stellar, diverse talent will become a thing of the past if Stephanie Lampkin, founder of Blendoor, has anything to say about it. Lampkin announced the app’s official debut at a rooftop party Saturday during South by Southwest in Austin, Texas.

Blendoor is a mobile job-matching app that helps companies identify talent “based on merit, not molds.” Lampkin developed the app out of the frustration of not being taken seriously in the tech industry despite boasting an engineering degree from Stanford and an MBA from MIT Sloan.

Lampkin, who has been coding since the age of 13, worked hard to develop her skills and expertise in the tech field. When she went to apply for a data-analytics role at Microsoft after working for the tech behemoth for several years, she was turned down with the suggestion that she’d be a better fit for a sales or marketing position.

“We’re moving the word ‘diversity,’ which has become highly diluted, from our vocabulary and exchanging it with the word ‘merit,’” Lampkin told The Root. Lampkin, like most highly qualified candidates, knows she has the qualifications to be successful in the industry but may not necessarily fit the traditional mode, which has led to the kind of disproportionate representation for which top tech companies are now being criticized.

For the last two years, Lampkin has been grinding away to get Blendoor off the ground. She has since developed several strategic partnerships with IBM, Intel and Apple. Blendoor, operating akin to platforms like LinkedIn and Monster, draws companies that pay upward of $400 to advertise available positions for candidates who subscribe to the service for free.

Her pitch to partner companies goes beyond increasing diversity to revolutionizing the way big data can drive innovation in talent recruitment.

“To date, there hasn’t been good measurement or tracking around diversity as it relates to recruiter behavior,” Lampkin explained. “We will be able to challenge the idea that there is a pipeline problem. There are a diverse number of candidates that are qualified, but they aren’t making it past the phone screen. Our app, which is a ‘blind-recruiting platform’ is positioned to help companies make better decisions at the gate.”

So far, Lampkin has won $50,000 from various pitch competitions and another $50,000 from angel investors like Pipeline Angels. She’s also working with Kapor Capital to close a larger round of funding. Her strategy for the remainder of the year is to gain traction with partner companies and work with affinity groups to acquire high-caliber candidates. Recently, Lampkin met with the president of the National Black MBA Association to discuss how Blendoor can add value to the multichapter organization by providing data on conversion and statistics on their members hired to top companies.

“We’re getting inbounds daily from companies within and outside of the tech companies,” Lampkin said. “Blendoor’s goal is to also attract people of color 10 to 15 years out of college, working for investment or consulting firms, that may not be aware of the opportunities at big companies.

Sign up to download the Blendoor app today at its website.

Super Bowl 50: Nielsen Twitter TV ratings post-game report

By Nielsen

Whether you were watching for the game, the halftime show, or the ads, this year’s showdown between the Broncos and the Panthers made it a Super Bowl to remember. The minute-by-minute excitement could be felt from the field, on screens across the country, and through social media as millions took part in the action on Twitter. 15.2 million people in the U.S. saw Tweets about Sunday’s telecast of Super Bowl 50 on CBS. Those Tweets were seen a total of 1.3 billion times (Twitter TV impressions) throughout the night. The audience reached by Tweets about the event was 53% male and 56% over the age of 25.

Fans weren’t just Tweeting about the game and halftime – tons took to Twitter in response to celebrity-

filled ads, to participate in contests and to comment on character cameos, whether they be babies, animals or a creative combination. The ads were scoring touchdowns across the board, driving 1.4 million authors to send 4.6 million brand-related Tweets during the TV event. The word “commercial” was mentioned in 590,000 Tweets.

Overall Twitter activity peaked at 8:44 p.m. ET, with a total of 162,000 Tweets sent during the minute

after the halftime show. Brand activity hit a high at 7:04 p.m., with a total of 49,000 Tweets sent in the minute after Mountain Dew Kickstart aired its “Puppymonkeybaby” ad.

The game, halftime show and advertisers fueled the activity. “Super Bowl” was mentioned 2.3 million times. Beyoncé was mentioned in 967,000 Tweets, Coldplay was mentioned in 734,000 Tweets and Bruno Mars was mentioned in 514,000 Tweets.

The Denver Broncos stole the show on and off the field: they were mentioned in 1.5 million Tweets, while

the Carolina Panthers were mentioned in 1.2 million Tweets. For the Broncos, the top player on Twitter for the night was Peyton Manning, with 1.1 million mentions, while the Panthers’ Cam Newton was mentioned in 487,000 Tweets.

The excitement around the TV event didn’t just start on game day. We also took a look at Twitter activity happening on a 24/7 basis in the two weeks leading up to the event, specifically tracking mentions of the

Super Bowl, along with related terms (#SB50, @SuperBowl, etc.), as well as mentions of the teams playing in the big game. Fans sent a total of 3.5 million Tweets about the Super Bowl, 796,000 Tweets about the Denver Broncos, and 912,000 Tweets about the Carolina Panthers in the two weeks leading up to the main event.

Through the lens of the Super Bowl, we can see how consumers experience live TV events today, with their smartphone and tablets in hand and social media at their fingertips. This immediate consumer response to the game and the ads through social media brings benefits to networks looking to understand audience engagement and offers opportunities for advertisers and agencies to boost earned media for their brands

A Tragically Whitewashed Outlook for Memphis

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Rev. Earle J. Fisher (Photo: Brittney Gathen)

By Rev. Earle J. Fisher, Special to TSDMemphis.com

I spent a great deal of time in 2015 working to ensure that since Memphis is approximately 65 percent black, that the concerns and accomplishments of the black community were felt, seen, and heard. I entered into the New Year with a newfound resolve to continue to expand the scope, reach and impact of the black liberation movement in Memphis.

The movement for black lives in Memphis has always been about more than better police and civilian relations. It’s about black economics, black politics, black education, black love, black joy and black freedom.

Sadly, as I have considered the landscape of decisions made in city hall, declarations made by city leaders and the city’s peculiar commitment to a nuanced “grit and grind” that continues to only affirm and applaud the black bodies that do the bidding of white power brokers and corporatized interest, it’s becoming clearer to me that those in Memphis’ leadership infrastructure are determined to change demographics of the city from majority black to majority white!

I recently read a tragically white washed outlook for Memphis in the Memphis Flyer by Ms. Bianca Phillips entitled, “The Year Ahead In Memphis.” However, I’m not sure if this is foresight or hindsight. The article details a deeply vanilla side of Memphis without any substantial chocolate swirls. Read it yourself. Then riddle me this:

How many black-owned businesses are mentioned? From what I could recognize, zip. Zero. None.

In a peculiar take on media outlets that help shape the outlook of the city, The Commercial Appeal is mentioned but not The New Tri-State Defender or MUTV1 Black Thought.

Crime and public safety is mentioned. Ironically, Mayor Strickland ran on a “crime is out of control” platform but according to the article crime is down. Add to that, there is no mention of the Darrius Stewart shooting. No mention of the TBI Report. No mention of the #BlackLivesMatter movement continually developing in Memphis. Yes, rape kits mentioned (rightfully and necessarily so) but no mention of body cams. And this theme of erasure and neglect permeates the “outlook.”

Music is mentioned (can’t talk Memphis without talking music) but no mention of Marco Pavé, Tonya Renee Dyson, Yo Gotti, Kia Shine, WHRK, KXHT, WRBO, WDIA or WLOK. And it is blasphemous to talk Memphis music while omitting our numerous gospel artists such as Dr. Leo Davis, Darrell Pettis, Courtney Franklin and the Barnes Family (and that doesn’t even scratch the surface).

And while we’re talking black art, how does one mention the Memphis art scene without saying Hattiloo Theater and Ekundayo Bandele?

How can there be an “outlook” that ignores these critically and impactful voices and contributions? This is clearly more than oversight.

One might be tempted to be grateful for the politics section mentioning two black politicians. However, history has taught us that every politician in black skin is not a participant in black liberation – quite the contrary. Next.

It was very important and pertinent to mention the LGBT community. Yet, I see absolutely no color in the analysis. We must be clear, there are several black queer folks in Memphis who need to be affirmed and recognized for their bravery and insightful contributions to the well-being of the city.

They say pictures are worth a thousand words. What about several pictures? Look at the images in the article. There is not a pinch of black in it. All salt. No pepper. How telling. Go figure.

Lastly, how can we forecast a year in Memphis without mentioning the state of public schools and education? I guess not everyone sees the children as our future – or at least not the ones being auctioned off to the highest bidders for takeovers.

To be fair and frank, I tweeted Ms. Bianca Phillips directly on January 12th to ask her about this erasure and negligence to see if I was missing something. It seems she kindly erased (or at least disregarded and ignored) my tweets and kept it moving. White privilege personified.

If one haphazardly glances at this “outlook” without considering the subtle undertones of white supremacists erasures at work within it, it becomes easy to ignore the implications of writing about a majority black city but giving minimal mention to the black contributions within the broad range of sectors that make up such a historical city.

I can’t accept this as the outlook for me, my people and this great city. This is not a year ahead; this is a blast into the past. This is not progress; this is regression into Jim and Jane Crow 2.0. This is the white washing of a city built on black suffering and perseverance.

I believe that the picture painted here expresses the deep desires of those in power and leadership to ensure Memphis is no longer, statistically, a “majority black” city. I believe the writer when she suggests this is the “outlook” for Memphis this year…. I’m just WOKE enough to see who this “outlook” is and is not looking out for.

(The Rev. Earle Fisher is senior pastor of Abyssinian Baptist Church and co-spokesperson for the Memphis Grassroots Organizations Coalition.)

Are Americans ready for a smart home?

By Nielsen

New technology is everywhere. Auto makers are racing to develop self-driving cars, coffee retailers are hoping you’ll use an app to order your morning coffee before you even enter the shop, and retailers hope to offer home delivery by drone in the not-too-distant future. On the consumer front, many Americans are readily embracing new technologies that help them more easily navigate their busy lives and be more productive in the process.

When it comes to the walls in which we live, however, adoption rates for smart home products is still a work in progress.

And when we talk about “smart home technology,” we’re not just talking about a washing machine that can sense how big the load of clothing is or a lighting system that dims and brightens as the sun rises and sets. Rather, the broader smart home landscape covers a range of products and services that allow consumers to automate a number of household devices, appliances and functions according to their lifestyles. To date the most popular smart home products are smart thermostats, home security and monitoring systems and wireless speakers, but the category is rapidly expanding into other elements of the home.

While smart home technology is widely available and becoming more advanced at a rapid clip, most consumers are somewhat ambivalent about it. A recent study from The Demand Institute found that most consumers aren’t typically interested in technology for the sake of technology. In fact, the study found that only 36 percent of Americans are excited to incorporate technology into their homes, and just 22 percent say having the latest tech is important in their current or future homes. Today, just one in five U.S. households currently have a smart home product.

Raising awareness as

connectivity needs increase

Part of the low adoption and interest may be due to consumers’ limited understanding of smart home technology. While knowledge in the U.S. about the latest smartphone and computer technology is relatively high, a survey done by The Harris Poll® found that nearly two-thirds of consumers don’t know much about smart home technology.

That’s not to say smart homes will fail to take off. While not a major influence today, connectivity and technology continue to play an increasingly important role in our lives. And to that effect, most consumers say they think smart home technology and connected devices will grow in importance in the years to come.

And with that in mind, many—78 percent in fact, according to The Harris Poll® — expect new homes to include smart home technology within the next five years. Much in the way cars built five years ago did not likely include rear-view cameras or blind spot protection as standard equipment, many being built today do.

As with many new digital innovations, younger and affluent consumers will be the earliest adopters of smart home tech. And what’s interesting is that interest among both owners and renters is similar. The Demand Institute attributes this to two factors:

• Owners are more affluent and have the discretionary means to purchase new technology

• Renters are younger and generally more open to new technology

Today’s smart home landscape is cluttered and evolving. Numerous platforms, communication and security protocols abound. Marketing efforts touting tangible benefits have yet to truly move the needle, and adoption rates aren’t significant.

As has happened with other tech categories, the landscape will likely pick up serious momentum when a company or small group of companies crack the code on smart home tech. That will be the point at which the adoption of these technologies become widespread and game-changing.

Cooking up good health

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Gina Neely (left) and Ayanna Johnson, Food Network chefs, are partnering to tout the value of eating more seafood. (Photo: Shirley Jackson

Food network chef Gina Neely serves up salmon prepared in the Sam’s Club cooking bag by her nutrition partner chef Ayanna Johnson during a “Chat and Cook” session. (Photo: Shirley Jackson)

Food network chef Gina Neell serves up p lmon prepareaaeppred Samam epared in the SSe Sa’s b bboking bbg by her nutritrion partner chef Ayanna Joanna a nna Johnsonring a “Cring a “C and Cook” sessson. (Photo: Shirley Jackkorley JackJack

Turur Food Network Chefs efs Neely and Ayanna Johnson loose in a local Sam’s Club and customers just may start e just may start eing more seafood.

Neely and Johnson were the hosNeely and Johnson were the hoss last Saturday (Oct. 24) of a “Chat and Cook” session held in the meat section of Sam’s Club at 7475 Winchester Rd. It was part of National Seafood Month and the Seafood Nutrition Partnership’s (SNP) three-year national public health education campaign targeting Memphis and 8 other cities.

The SNP is a 501 (C) (3) nonprofit whose mission is to “inspire a healthier America through partnerships that raise awareness about essential nutritional benefits of eating seafood.”

A while back, Neely signed on to co-chair the initiative, joining former NBA star forward Detlef Schrempf, who was in Memphis last year helping to lay the foundation for health consciousness through seafood.

Neely’s energy level – yes the same energy level she brings to her TV appearances – takes the Seafood Nutrition Partnership to, well, another level.

“Today we are going to show you guys an easier way and a healthier way to eating seafood,” she said, taking to the mic and turning that section of Sam’s Club into a stage. “I know there are a lot of times you feel like seafood is hard to eat. Is it clean? Can I handle it?”

Then she went on to make the case for replacing two weekly meals with seafood. And she had help. Sam’s Club has developed a cooking bag that Neely and Johnson showed could make cooking salmon way simpler than many may think.

All while tasting good.

Johnson took the lead on the preparation. “It (the new Sam’s cooking bag) makes it simple and easy and has all your times on here,” she said. “It’s perfect for seafood. You open your bag, season up your stuff and pop it in the microwave.”

Neely drew passersby in for the presentation, telling them the bag makes salmon a lot flakier.

“I ask anybody standing here, where can you cook a meal for 20 minutes at 400 degrees with some veggies on the side, throw it on the platter, whip it up and be ready to eat? Sam’s club is making it easier for moms, busy people, people on the go. But you’re also eating something that’s healthy and great and good for your heart. It’s all about being heart healthy.”

Directing people to the seafoodnutrition.org website, Neely said that’s the home for recipes and information and the place to take the heart healthy pledge.

“You commit to eating two meals of seafood. That’s not hard to do.”

Neely and Johnson talked up the value of partnering with others on the journey to better health and maintaining good health.

Calling for the music and getting the party started, Neely encouraged those listening to ease up on fried foods. “In Memphis, if you walk slow enough, someone might fry you,” she said, talking about Memphians habitual tie to eating fried foods.

The bag can be used in both a microwave and a traditional oven.

Neely said getting more people to eat seafood is really about making a mindset shift and then a lifestyle change.

She’s a witness to what can happen to the body by making such shifts and changes, along with exercise. She’s 50 and slim, having transformed her appearance.

“It’s good to get those Omega-3 acids in our body, which contributes to heart health,” she said. “It’s amazing that people don’t think (more) about their heart. You have to put good things into your body to get good things back. That’s what this partnership is all about.”

Radio personality Mark Stansbury just happened to be at Sam’s when Neely and Johnson struck up the chat-and-cook session. He had one thing in his basket – salmon.

“I eat salmon all the time…for about three years,” he said. “My wife said it was healthy and you need to eat healthy. …”

Tangela Wray also happened upon the cooking demonstration while shopping. “I do eat salmon…for the Omega 3. I’m just getting into it,” she said.

Tangela Wray recently has added salmon to her eating routine. Last Saturday, she loaded up on recipes from chef’s Gina Neely and Ayanna Johnson. (Photo: Shirley Jackson)

Tangela Wray recently has added salmon to her eating routine. Last Saturday, she loaded up on recipes from chef’s Gina Neely and Ayanna Johnson. (Photo: Shirley Jackson)

“Being a woman of a particular age you start to lose some of the vitamins in your body,” said Wray. “I knew I needed to replenish.”

Being at the demonstration was fortifying her with more and different recipes, said Wray. “I am really interested in seeing the different recipes that are available.ly interested in seeing the different recipes that are available.

Snacking on a sample from the demonstration, Wray said, “It is very flaky and tender. …I think the bag and time (are plusses). If you are not used to preparing fish, you can overcook it. This gives me an exact time.”

As for getting the info from chefs Neely and Johnson, Wray said, “Fabulous,” noting that Neely is in her age bracket.

“She lost a lot of weight and she looks phenomenal. I want to be on her routine.”

(For more information, visit seafoodnutrition.org.)

Navigating the aisles of the new retail landscape

By Nielsen

Modern consumers are changing. Our tastes are diversifying, we’re becoming more conscious about where and how our food is made, and many of us are constantly connected with our mobile devices.

While consumption preferences are evolving, big change in the retail experience has been relatively scarce. It’s a familiar scene: the shopper collects information from various places, decides which products meet their needs and ultimately makes a final purchase decision. But with connected commerce growing in popularity, the future of retailing is looking very digital – and we’re not just talking about websites and allowing customers to check out via tablet.

In short, connected commerce means digital and physical stores are converging. Stores, brands and retailers that deliver easy, digital and physical ways to shop are going to be the ones that stay ahead of the curve.

Check out this Connected Commerce video:

https://shar.es/1uy81P

MBX Week Highlight

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https://youtube.com/watch?v=9_EXHkXiwk0

The second time around!

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Marvin Johnson after being baptized last Sunday (Oct. 4). (Photo: Shirley Jackson)

It’s possible to do something a second time and experience it as never before. Marvin Johnson is a witness.

Johnson was baptized in 1970. Last Sunday (Oct. 4.), he did it again, this time at Safe Harbor of Memphis – “A Church of Refuge.”

Pastor Eldridge “Deon” Williams (right) and Chaplin Joe Pipken baptize Safe Harbor of Memphis program participant Floyd Williams. (Photo: Shirley Jackson)

Pastor Eldridge “Deon” Williams (right) and Chaplin Joe Pipken baptize Safe Harbor of Memphis program participant Floyd Williams. (Photo: Shirley Jackson)

Gary Fisher was among those baptized Sunday at Safe Harbor of Memphis at 3620 Jackson Ave. (Photo: Shirley Jackson)

Gary Fisher was among those baptized Sunday at Safe Harbor of Memphis at 3620 Jackson Ave. (Photo: Shirley Jackson)

Lamar Reynolds Jr. emerges from the baptismal pool. (Photos: Shirley Jackson)

Lamar Reynolds Jr. emerges from the baptismal pool. (Photos: Shirley Jackson)

Marvin Johnson pictured with his mother, Luerunia Johnson, and his daughter, Marquetta Johnson, during the baptismal service at Safe Harbor of Memphis on Oct. 4. (Photo: Shirley Jackson)

Marvin Johnson pictured with his mother, Luerunia Johnson, and his daughter, Marquetta Johnson, during the baptismal service at Safe Harbor of Memphis on Oct. 4. (Photo: Shirley Jackson)

Pastor Eldridge “Deon” Williams and Chaplin Joe Pipken baptized Johnson and three other men – Floyd Williams, Gary Fisher and Lamar Reynolds Jr., all of whom made their way through a program designed to aid those battling alcohol and drug addictions.

“When I was young, I didn’t know the reason for being baptized,” said Johnson. “The reason is to be born again just as Jesus did when he died on the cross. He resurrected and I was resurrected by water, cleansed of all unrighteousness so that the Holy Spirit can dwell in me.”

Johnson is 54 now. The effects of his choices have affected his family and he knows that. He reflects that understanding with this observation:

“With the ups and downs of life experiences and my thirst for knowledge to understand more about Jesus Christ, I can honestly say to my mother, my daughter and the rest of my family that I really feel good about being baptized again with the understanding I have to day.”

Safe Harbor of Memphis is anchored at 3620 Jackson Ave. The mission statement speaks to “reaching men.”

“The goal is to help make sure they (the men) are closer to Christ, gainfully housed and employed,” said Pastor Williams, the director. “We are not looking for temporary fixes. The way to keep what you have is through Christ.”

Williams says all involved in the outreach ministry try to live by Matthew 6:33, citing it this way: “But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.”

Family, friends and supporters of those baptized were in in attendance for Sunday’s baptisms.

Reflecting on Johnson’s journey, Pastor Williams said, “I’m honored Marvin beat the fork in the road. I’ve been overjoyed having him here and happy to see him leave; yet sad. Jokingly, I told him, I was going to football tackle him at the gate (on the way out).”

Memphis Millennials move to push and pull peers to the polls

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With millennial voting at five percent the day before elections, millennial leaders are organizing to urge the demographic to vote., millennial leaders are organizing to urge the demographic to vote.

Part of the strategy was the All World Media Group’s release Wednesday of a YouTube documentary dubbed “Why Not Vote..a Group’s release Wednesday of a YouTube documentary dubbed “Why Not Vote.”

TThe documentary was in tandem with a press conference set for the Overton Square plaza early Wednesday afternoon. Representatives from All World Media Group, Memphis Grassroots Organizations’ Coalition, Millennials for Memphis and VOTUS teamed for that push.e documentary was in tandem with a press conference set for the Overton Square plaza early Wednesday afternoon. Representatives from All World Media Group, Memphis Grassroots Organizations’ Coalition, Millennials for Memphis and VOTUS teamed for that push.

A press release spreading the word about the push included this backdrop:d about the push included this backdrop:

“Millenni“Millennial voting has been low this election cycle and this group of millennials hopes to improve that number. On the heels of the WHY NOT VOTE MEMPHIS video released by All World Media Group, the represented party will speak to why millennials are disengaged while urging them to toss apathy aside and participate in the political process.disengaged while urging them to toss apathy aside and participate in the political process.g has been low this election cycle and this group of millennials hopes to improve that number. On the heels of the WHY NOT VOTE MEMPHIS video released by All World Media Group, the represented party will speak to why millennials are disengaged while urging them to toss apathy aside and participate in the political process.disengaged while urging them to toss apathy aside and participate in the political process.

Polls open Thursday at 7 a.m. with voting until 7 p.m.

There have been numerous changes to traditional polling sites. To determine where you should vote, visit this Shelby County Election Commission portal:

http://www.shelbyvote.com/index.aspx?NID=122p://www.shelbyvote.com/index.aspx?NID=122