Seagram’s Escapes kicked off its seven-city Keep it Colorful Women’s empowerment tour with a collective of local women leaders at the University of Memphis Holiday-Inn.
The event was hosted by “The Real Housewives of Atlanta” star Cynthia Bailey on Feb. 24.
The Seagram’s Escapes brand is female-focused, celebrating women and championing female empowerment. As proof of its commitment to this important initiative, Seagram’s partnered with Bailey to spread the message of empowerment across several U.S. cities.
“I’ve learned a lot in my life and career that I’m excited to share with women across the country,” Bailey said. “This tour is creating space for women to feel empowered and strong.
“We have an incredibly inspiring group of ladies sharing effective tools to confidence and success. I’m thrilled to bring this passion and momentum to Memphis. …”
Bailey shared intimate details about her career and steps that led her to landing a partnership with her first national brand with Seagram’s Escapes.
The two-hour event included inspiring conversations from featured panelists:
New Memphis Institute President and CEO Anna Mullins Ellis, NEXT Memphis Director Chloe Hakim-Moore, Beautiful Spirited Women founder Crystal Clark-Chatman and Dream Team Solutions, LLC CEO Crystell Oliver.
They provided a unique insight with tips and tricks on empowerment and self-care, and shared their opinions on what it means to be strong women in their respected fields.
“It’s very important that we empower each other,” said Clark-Chatman. “Lot of times women get caught up by being jealous or envious of one another instead of pushing women to success, so tonight we’re all about setting the tone and raising the bar on women’s empowerment,” she said.
The women also shared personal stories about the challenges they faced within their lives, while giving motivational advice on how they conquered these challenges.
Mental health was a huge topic of conversation. “I’m such a huge advocate for mental health,” said Hakim-Moore. “Keeping your mind together while facing challenging adversaries is imperative to success. We wear a lot of hats. We’re mothers, businesswomen, and wives, so keeping yourself and mind together should always be first,” she said.
Guests also had the opportunity ask questions to the panel, while indulging in Cynthia Bailey’s signature Peach Bellini Seagram’s Escapes flavor. They also enjoyed a meet-and-greet opportunity with the star.
“Cynthia Bailey is one of my favorite housewives from the show,” said attendee Yvette White. “Just seeing her in-person with these amazing women, I feel overwhelmingly inspired.”
(To learn more about the Seagram’s “Keep it Colorful” empowerment tour, please visit www.deagramsdescapes.com.)