One hundred women of color gathered recently – some in-person, some virtually – at the Women’s Business Center (WBC) South in Crosstown Concourse to lunch and learn about branding.
The event (on Feb. 10) was offered by sister programs, Enterprising Women of Color (EWOC) and the WBC South. Both programs are offerings of the Women’s Business Enterprise Council (WBEC) South, a national WBENC certifier of women-owned businesses.
Tiffany Carter, director of the EWOC program, kicked things off with greetings from New Orleans, where the national program is headquartered. Vonesha Mitchell, executive director of the Memphis-based WBC South, guided participants through the day and introduced the speakers.
Sheri Neely of the Neely Agency led discussions of the day’s topic, noting the necessity of a marketing plan and how those plans should include advertising and public relations. Public relations, she said, is about having a good reputation and building and maintaining good relationships with stakeholders.
Dana James Mwangi, the owner of Cheers Creative and the newly-appointed Tennessee Google digital coach, shared what makes their brand unique. The ability to recognize and communicate the stories of businesses, owners, staff and stakeholders set them apart, he said.
The marketing, PR and branding experts then fielded questions before the group broke up to network.
Lunch came courtesy of the Curb Market in the Church Health Community Room. Flowers from the new Crosstown, woman-owned business Mili’s Flowers & Gifts adorned the space, with the event logistics and hybrid virtual component coordinated by The Wynning Experience.
(For more information, email the Women’s Business Center South at info@wbcsouth.org or call 901-275-1919.)
