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ALL OVER TOWN: Moneybagg Yo Rap Snacks to hit stores by mid-summer

TSD’s All Over Town columnist Brianna A. Smith.

Rap Snacks, Inc. — a hip-hop culture favorite — is expanding its bold chip flavor with the launch of its latest chips featuring Memphis rapper MoneyBagg Yo.

Moneybagg Yo Rap Snacks are set to hit stores by mid-summer.

Rap Snacks, Inc. was founded in 1994 by CEO James Lindsay, alongside hip-hop star Master P, as a variety of potato chips that featured major recording artists. In 2016 the Rap Snacks brand relaunched and has been growing since. The brand is generally sold in convenience stores and advertised as “The Official Snack of Hip Hop.”

The chips feature major hip-hop stars and each has her/his own bold flavor such as Fetty Wap’s got Honey Jalapeño. And then there’s Lil Boosie’s Louisiana Heat, Fabolous’ New York Deli Cheddar, Migos’ Sour Cream with a Dab of Ranch, Romeo’s Bar-B-Quin with My Honey, Trina’s Honey Jalapeño Cheese Puffs, and Cardi B’s Honey Drip Butter Popcorn and Jerk BBQ Wavy.

Rap Snacks’ real value is its aesthetic in packaging, with each variety featuring a picture of the rapper on the front and a brief quote from the artist on the back.

Business partners: Moneybagg Yo (left) and Artemis “Peppa Mouth of the South” Williams. (Courtesy photo)

Artemis “Peppa Mouth of the South” Williams,  business partner to Moneybagg Yo and well-known entertainment mover and shaker in Memphis, assisted in spearheading the partnership between Moneybagg Yo and Rap Snacks.

“I’ve been working on this deal for a year in a half,” said Williams. “This is the biggest deal of my career!

“I’ve been closing deals for over a decade now, but this partnership is game changing for both my brand and Bagg’s,” said Williams, who is known for his AK-47 style of talking.

“It’s exciting to see a Memphis artist representing the popular chip brand and putting on for our city. Memphis is so important to the hip-hop culture.”

From what I’ve seen and been told, Moneybagg Yo Rap Snacks will be similar to the Vinter’s Hot Crunchy Nuggets that are found in local gas stations.

According to Williams, the official name of Moneybagg Yo Rap Snacks still is up in the air.

“Lindsay has a major hand in developing the flavor profile for the chips. From there, he considers who’s popping or about to be and approaches the artist about collaborating,” said Williams. “Then contracts are signed and Rap Snacks are made.”

The chips themselves are standard. Romeo’s barbecue chips are like your typical barbecue potato chips, but slightly sweeter. My personal favorite is the Lil Boosie’s Louisiana Heat, which reminds me of a sweet heat chip that blooms into full-on fire.

The Moneybagg Yo Rap Snacks line will include various potato chip flavors, candy and noodles. The line will be available in local convenience stores and in markets where Rap Snacks are sold.

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