The first in a series of Seagram’s Escapes virtual panels showcasing female entrepreneurs goes live tonight (March 26) with a trio of trailblazers sharing insights, tips and tricks for success during an event moderated by author and digital personality Africa Miranda.
The inaugural panel is set for 6 p.m. CDT. The panel series, produced in partnership with Rolling Out, is part of Seagram’s Escapes female-driven Empowerment Tour.
Miranda will moderate a panel featuring Cynthia Bailey (Seagram’s Escapes brand ambassador), actress and influencer Khadeen Ellis and Mielle Organics CEO Monique Rodriguez. They will discuss how they paved their own paths to success, as well as how they thrive in their respective industries.
“I’m really looking forward to the panel,” said Miranda. “I think it’s imperative for women to share their secrets to success with other women. … We need to uplift and inspire each other now more than ever. And we’re doing just that with this panel.”
In Fall 2019, Seagram’s Escapes began a seven-city, national empowerment tour that was hosted at colleges and universities. Each tour stop featured conversations by a panel of local women, including headliner Bailey, who shared her perspective as an entrepreneur, model and entertainer. The panelists shared their individual insights, tips, and tricks for success in navigating both career and life. The COVID-19 pandemic forced the tour’s end in February 2020 after four stops.
“While the activities this year will be virtual, I’m excited that we are still going to maintain some of the magic I know our attendees love,” said entrepreneur and tour staple Bailey of reality TV fame. “I know doing it this way will only broaden the reach of the messages we’re trying to send.”
Bailey started working with Seagram’s Escapes in 2018. In 2019 she launched her own signature flavor, Peach Bellini, which has become a top favorite with Seagram’s Escapes drinkers.
Seagram’s is sponsoring the virtual panel to empower women to participate in hands-on, educational activities that create a stronger bond within the entrepreneurial community.
“Women, especially Black women, often have difficulties receiving adequate mentorship, training or access to sufficient resources when trying to invest in their own businesses,” said Miranda. “This engagement will provide attendees with an opportunity to receive rare tips and tricks that enhance their companies’ foundations and self-development.”
Lisa Texido, Seagram’s Escapes brand manager, said, “This is a tough time to be in business in general, and we know COVID-19 has disproportionately affected Black-owned businesses. … It’s important that Seagram’s Escapes and our partners use our platforms to help these incredible businesses during this tough time, and we are honored to do our part.”
Here is the schedule following the first panel:
- Saturday, April 24, 7 p.m. – RIDE Conference: Business & Entrepreneurship
- Saturday, May 29, 7 p.m. – Design & Dialogue: Chefs and Mixologist Edition
- Saturday, June 26, 7 p.m. – Star Studio: Roast & Toast – Comedians Edition
(For more information or to register, visit http://www.peaceandpurpose.co.)
