The Southern Heritage Classic, a cornerstone event in Memphis since 1990, is set to usher in a new era with fresh competitors. The University of Arkansas at Pine Bluff Golden Lions and the Alcorn State University Braves will take the field in the upcoming games, marking a significant shift in the event’s storied history.
This change follows the departure of longtime participants, Jackson State University and Tennessee State University. Jackson State played in 29 classics, while Tennessee State competed in 33.
The decision to include UAPB and Alcorn State injects fresh energy into the classic Both teams are members of the Southwestern Athletic Conference and share a competitive rivalry, with UAPB holding a slight edge in their all-time series, at 22-20-3. Their participation not only renews the game’s excitement but also introduces a conference matchup to the classic for the time.first..
More than just a football game, the Southern Heritage Classic is a cultural and economic powerhouse for Memphis. Founded by Fred Jones Jr., the event has evolved into a weekend-long celebration of HBCU pride, drawing over 50,000 visitors annually and generating more than $20 million in economic impact to the city. Beyond the game itself, Classic features concerts, tailgating, and a variety of festivities.
It’s scheduled for Sept.11-13 at AutoZone Liberty Bowl.
The Classic has also served as a launching pad for football talent, with nearly 50 former Classic players going on to play in the NFL, including four first-round draft picks. Additionally, the event’s celebrated show bands have become an integral part of the experience, further elevating its cultural significance.
