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Block party to showcase Cupcake Cutie, Etc.’s second anniversary

From freshly baked cupcakes to delicious doughnuts, Cupcake Cutie Etc. – a family-owned bakery operating in Downtown Memphis – offers a tasty time.

Satisfying a sweet tooth in a creative way is a speciality at Cupcake Cutie, Etc., where customers can create their own cupcakes, choosing from a variety of topping choices and icing and cake flavors.

“You can’t go anywhere else and create your own cupcakes in Memphis,” said Robert Clayton, owner of Cupcake Cutie Etc.

On Saturday (July 21) Cupcake Cutie, Etc. is hosting a block party for anyone who wants to celebrate its two-year anniversary downtown. There will be a baking contest for teeanagers and children 18 and under. The winner will have their sweet treats for sell in Cupcake Cutie Etc for one month.

“We’re looking for bakers for the bake off,” said Robert, “We want to teach entrepreneurship early to the younger generation.”

There will also be barbecue, snow cones, lemonades, cocktails, live entertainment and of course cupcakes.

Clayton not only bakes and sells cupcakes, he offers doughnuts, cakes and cinnamon rolls. Oh yes, there is coffee and cakeshakes, which is a combination of a cupcake and a milkshake.

Clayton and his wife, Emeka Clayton, are native Memphians. They opened Cupcake Cutie, Etc. in 2010.

“What inspired us is that our daughter has autism, and baking cupcakes gave us time to focus on cupcakes and spend time with her,” Robert Clayton said.

Emeka Clayton, whose love for baking cupcakes goes way back, named the bakery.

Having heard good things about baker, I decided to stop by for a taste test. The bakery, which is located at 109 S. Court, faces Court Square and has tables outside for customers.

The sweet smell of cupcakes was welcoming and drew me into the cozy setting, where customers were chatting it up with employees. I locked in on the wide selections of treats at the counter and the cupcakes on display. I ordered two chocolate cupcakes.

The man who took my order returned with two freshly baked cupcakes, complete with the chocolate frosting and almonds I asked for.

I’m hooked!

(Cupcake Cutie Etc. delivers for events and you can order for pickup. If your birthday is coming up, you get a free jumbo cupcake when you show your ID. Call 901-249-6996.)

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