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Memphis Music Month – the relaunch

Pat Mitchell Worley was repping the Memphis Music Foundation in 2011 when she created the Memphis Music Month initiative, which is getting a relaunch this October.

Pat Mitchell Worley (Courtesy photo)

Now the executive director of the Stax Music Academy, Worley is upbeat about Memphis Tourism’s Music Hub breathing new life into the month-long celebration of Memphis music.

“We are a city that has a sound that is relevant all over the world; Memphis music speaks to people no matter the language,” said Worley. “It is important that we take time to not only celebrate artists, musicians and people in the studio who put Memphis music on the map, but provide a platform to showcase those who are defining the Memphis sound of today.”

Memphis Tourism is the official destination marketing agency for Memphis and Shelby County. The agency’s Music Hub will drive live and socially distanced music events, along with digital music experiences, during Memphis Music Month 2020. The monthlong campaign encourages “facets of our community and beyond to celebrate all things Memphis music in big ways, and small.”

Kevin Kane, president/CEO of Memphis Tourism, said, “The modern-day Memphis sound and our rich music legacy combine in a powerful, living story that is worth celebrating, not only in October but every single day of the year.”

The 2020 Memphis Music Month calendar includes Downtown Dinner + Music, a live, acoustic and safely-distanced music series produced by the Downtown Memphis Commission (DMC). The lineup will include Grammy-nominated Memphis artists, Southern Avenue, Adajyo and others.

“Nothing says Memphis more than our music, and during this challenging time for businesses and artists who are playing fewer performances, we saw this as a perfect opportunity to activate our downtown space and help connect the dots between restaurateurs and musicians by safely providing live entertainment,” said Penelope Huston, the DMC’s vice president of Marketing/Communications & Events.

Other official events include behind-the-scenes virtual tours at Memphis attractions, social media takeovers by Memphis musicians, an entire day of Memphis music programming from WYXR 91.7FM, a Saturday night streamed series by The Levitt Shell, a jazz concert with giveaways at The Grove at GPAC, The Orpheum’s Women of Soul concert, plus a new bi-weekly music feature from ilovememphisblog.com.

Visitors to the city can take advantage of Memphis Music Month with special hotel and attraction discounts, in addition to special deals from Central Station Hotel & Hotel Indigo.

The campaign encourages businesses to incorporate Memphis music into their brands and day-to-day operations.

“Our goal is to get people thinking local and differently about how they can weave Memphis music into what they are already doing, be it a commercial spot or something as simple as a Memphis Spotify music list being played inside a business,” said Jayne Ellen White, music specialist for Memphis Tourism.

“From retail stores and restaurants to sports teams, event venues and even local media, there is a way to tie what we all do each day back to our Memphis music story.”

During October, Memphis Tourism’s ILOVEMEMPHISBLOG.COM will spotlight a new interview series designed to give Memphis musicians and artists a platform to showcase their art and talents.

Partnering on the Memphis Music Month campaign are The Levitt Shell, The Grove at GPAC, The Orpheum, WXYR, Downtown Memphis Commission, Stax Museum of American Soul Music, The Hotel Indigo Memphis, Central Station Hotel, Sun Studio and Backbeat Tours.

(For more information, visit https://bit.ly/33e9Ben.)

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