Ron Rice Jr. is a former two term Newark, NJ city councilman, chief advisor to the New Jersey Department of Education, and is currently Senior Director, Government Relations at the National Alliance of Public Charter Schools. NNPA ESSA PUBLIC AWARENESS CAMPAIGN — This month, my organization, the National Alliance of Public Charter Schools released its highly-anticipated report, “Identity and Charter School Leadership: Profiles of Leaders of Color Building an Effective Staff” which examined the ways that school leaders of color’s experiences and perspectives influence how they build school culture, parent and community relationships, and effective staff.