Pharrell Williams is the first ever male handbag model for Chanel.

In a new campaign video for the Gabrielle bag, Williams is playing a character, but he says that the character isn’t too far from the truth.

“The guy I play in the movie is a guy who is probably really into Chanel, a lot like who I am right now. He walks into this place looking for someone, or looking for some people. No one’s there and if he’s going to have fun, it will be his way. So I can relate to the character a lot. I think I’m playing myself,” he explained.

Check out the Chanel ad below!